Swift and Moore’s roots date back to 1898 when the brothers Swift established a general importing business in Australia. Renamed Swift and Moore in July 1947 the business continued to evolve and in 1981 Swift and Moore was acquired by Castlemaine Tooheys. In 1983, Swift and Moore merged with Gilbey’s Australia Limited, IDV’s longstanding Australian operation. The Hiram Walker brands followed in 1985, and in 1988, Hiram Walker also took an equity positon.
Brown-Forman brands followed in 1988, and in 1992, Brown-Forman Corporation also took an equity position.
With a number of global mergers and acquisitions the Swift and Moore business was ultimately acquired by Brown-Forman Corporation in 2006 and the name Swift and Moore disappeared from the Australia market in 2007.
Despite a 10-year absence the Swift and Moore name is remembered with great affection in the Australia market. The Swift and Moore legacy is a testament to the passionate individuals who understood the importance of developing great talent, and building brands that are timeless. With a rich history as a customer focused brand builder and developer of talent Swift and Moore was reintroduced to the Australia market in 2017.