Swift + Moore’s roots date back to 1897 when a young entrepreneur, Glencross Swift, established Swift and Company as a general importing business in Australia
After considerable success Swift and Company was sold to Mr Charles F. Moore in 1930. It is the vision and determination of Messrs Swift +Moore and their passionate and dedicated teams over many years that has allowed the Swift + Moore name to live on until today.
Brown-Forman Corporation took an equity position. With continued growth a number of giants of the domestic and international beverage industry investing behind Swift + Moore, it became a leading force in the Australian liquor Industry.
In 2016 the former Asia Pacific Head of Brown-Forman, Michael McShane, acquired the Swift and Moore entity and related trademarks from Brown-Forman to re-establish a focused brand building business in the Australia market.
By the close of 2019 Swift + Moore has built a strong and independent community of premium and luxury brands. Looking forward we seek to build and strengthen our existing partnerships across all sales channels by partnering with customers who understand the importance of our community philosophy.
