swiftandmoore.shop
Roots dating back to 1897

History + Legacy

1897

Swift + Moore’s roots date back to 1897 when a young entrepreneur, Glencross Swift, established Swift and Company as a general importing business in Australia

1930

After considerable success Swift and Company was sold to Mr Charles F. Moore in 1930. It is the vision and determination of Messrs Swift +Moore and their passionate and dedicated teams over many years that has allowed the Swift + Moore name to live on until today.

1983

Swift + Moore merged with Gilbey’s Australia Limited, IDV’s long standing Australian operation. The Hiram Walker brands followed in 1985.

1988

Hiram Walker also took an equity position which was later known as Allied Domecq.

1992

Brown-Forman Corporation took an equity position.With continued growth a number of giants of the domestic and international beverage industry investing behind Swift + Moore, it became a leading force in theAustralian liquor Industry.

2006

Ultimately, after over 100 years of Industry development the business was fully acquired and integrated into Brown Forman Australia in 2006.

2016

In 2016 the former Asia Pacific Head of Brown-Forman, Michael McShane, acquired the Swift and Moore entity and related trademarks from Brown-Forman to re-establish a focused brand building business in the Australia market.

2020

By the close of 2019 Swift + Moore has built a strong and independent community of premium and luxury brands. Looking forward we seek to build and strengthen our existing partnerships across all sales channels by partnering with customers who understand the importance of our community philosophy.